Current Positions
Social Media and Marketing Coordinator
Marketing
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Under the direction of the Executive Director, develop and execute a comprehensive communications plan that integrates social media, website, and fundraising efforts
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Prepare and disseminate monthly e-newsletters
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Create other e-news blasts as needed in conjunction with marketing workshops, readings, events, and fundraising efforts
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Work with Membership Committee to ensure updated membership for communications
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Design and create graphics, fliers, programs, and content for marketing and promotion
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Prepare online events ticketing and disseminate member discount codes
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Document programming for grant reports, media, and organizational use
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Maintain and update the website as needed
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Assist Executive Director and Board with implementing organizational rebranding efforts
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Set goals for engagement
Social Media
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Contribute to marketing strategy by leveraging social media to identify and acquire members and customers
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Develop, organize, and implement social media strategies and campaigns to promote workshops, readings, Writer’s Block Festival, fundraising, and other events in a way that is consistent with LLA’s brand and marketing strategy
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Create timeline, integrate communications, and schedule content to post regularly on social platforms, including Facebook, Twitter, and Instagram
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Generate, edit, publish, and share daily content, including texts, posts, video, and images to build connections and encourage community engagement to take action
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Interact with LLA members, customers, and other community members on social media
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Work with Executive Director to manage budget to be spent on social media promotion
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Keep track of engagement and performance data for reporting purposes
Other Duties
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Represent LLA in in-person and online events
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Meet regularly with Executive Director
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Other duties as assigned
Qualifications
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Proven work experience in social media and digital marketing
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Knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, WebTrends, etc.)
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Experience in digital communications platforms (especially, Google Suite, Wix, MailChimp, MemberPlanet, Facebook, Twitter, etc.)
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Knowledge of web design, web development, CRO, and SEO
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Strong communication and writing skills
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Graphic design experience preferred
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Photo and video-editing experience preferred
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Organizational skills
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Ability to multitask
Salary range: $15-$20/hr
Start date: Immediate
Interested candidates should send a cover letter and resume to Executive Director Charliese Lewis at charliese@louisvilleliteraryarts.org